Privacy Policy

Last updated: 16/04/2026

The Daisy Chain (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains what information we collect, how we use it, when we share it, and what rights you may have in relation to your personal data when you visit The Daisy-Chain.

1. Who we are

The Daisy Chain is a website that provides printable packs, blog content, and resources for psychology societies and psych students.

2. What data we may collect

Depending on how you use the site, we may collect and process the following types of personal data:

• basic contact information, such as your name and email address, if you contact us

• technical information, such as your IP address, browser type, device information, and how you use the site

• purchase-related information, if you buy a digital product

• cookie and advertising data, where consent has been given

We do not intentionally collect special category personal data through this website.

3. How we collect your data

We may collect data:

• when you contact us directly

• when you browse the website

• when you purchase or download products

• through cookies and similar technologies

• through third-party services used to operate the website, process payments, or display advertising

4. How we use your data

We use personal data to:

• operate and maintain the website

• respond to messages or enquiries

• provide access to purchased digital products

• improve the performance, usability, and content of the site

• monitor site traffic and engagement

• display advertising and measure ad performance, where appropriate consent has been given

• comply with legal obligations

5. Lawful bases for processing

Where UK data protection law applies, we rely on one or more of the following lawful bases:

• contract, where we need to process your data to provide a product or service you have requested

• legitimate interests, where it is reasonable for us to use your data to run, improve, and protect the website

• consent, where required, including for certain cookies, advertising technologies, or similar tools

• legal obligation, where we need to comply with the law

6. Cookies and similar technologies

We may use cookies and similar technologies to make the website function properly, understand how visitors use the site, and support advertising.

These may include:

• strictly necessary cookies, which are needed for the site to work

• analytics cookies, which help us understand traffic and usage

• advertising cookies, which may be used by Google and other advertising partners to show ads, limit repeated ads, measure performance, and support more relevant advertising

Where required by law, we will ask for your consent before placing non-essential cookies or using similar technologies on your device.

You can manage your preferences through our cookie banner or the settings made available on the site.

7. Google Ads

We may use Google advertising services on parts of this website, including the blog.

Google and its partners may use cookies and similar technologies to:

• serve ads

• measure ad performance

• limit how often you see the same ad

• help make advertising more relevant based on your activity, where consent applies

You can read more about how Google uses data in advertising here:
https://policies.google.com/technologies/ads

If you use our site from the UK, EEA, or Switzerland, consent may be requested before personalised advertising or related technologies are used.

8. Third-party services

We may use trusted third-party providers to help run the site, process payments, deliver digital downloads, monitor performance, or display ads.

These may include, where relevant:

• website hosting providers

• payment processors

• digital product delivery tools

• analytics providers

• advertising partners such as Google

These third parties may process personal data on our behalf or as separate controllers, depending on the service they provide.

9. Sharing your data

We do not sell your personal data.

We may share your data only where necessary with:

• service providers who help us operate the website

• payment or ecommerce providers

• advertising and analytics partners, where applicable and subject to consent where required

• legal or regulatory authorities, where we are required to do so

10. International transfers

Some third-party services we use may store or process personal data outside the UK.

Where this happens, we take reasonable steps to ensure that appropriate safeguards are in place, in line with applicable data protection law.

11. Data retention

We keep personal data only for as long as reasonably necessary for the purposes described in this policy, including to:

• respond to enquiries

• provide purchases or downloads

• maintain business and financial records

• meet legal, accounting, or tax requirements

12. Your rights

Depending on your location and the law that applies, you may have rights including the right to:

• request access to your personal data

• request correction of inaccurate data

• request deletion of your data

• object to certain processing

• request restriction of processing

• withdraw consent where processing relies on consent

• lodge a complaint with a supervisory authority

In the UK, you can complain to the Information Commissioner’s Office (ICO) if you believe your data has been handled improperly.

13. Third-party links

This website may contain links to other websites. We are not responsible for the privacy practices of those third-party sites. You should read their privacy policies separately.

14. Children’s privacy

This website is not intended for children under 13, and we do not knowingly collect personal data from children through the site.

15. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the “Last updated” date will be revised accordingly.

16. Contact

If you have any questions about this Privacy Policy or your personal data, please contact us here